Pineapple Support is a US-registered 501(c)(3) nonprofit founded in 2018 by performer Leya Tanit, providing free and subsidized mental health services - including therapy, counseling, and peer support - to adult content creators and performers. The organization has connected over 16,000 performers to mental health resources and maintains an active roster of therapists who understand the specific professional context of adult industry work. Industry partners sponsor the organization through donations and event support.

For operators, Pineapple Support is less a business resource and more a community institution worth understanding and, where appropriate, supporting. Studios, platforms, and agencies that make Pineapple Support a visible part of their performer relations programs - whether through direct donation, event sponsorship, or on-boarding materials that point performers to the service - signal a commitment to performer welfare that is increasingly expected by talent and their representation.

The reputational dimension is real: being visibly associated with Pineapple Support carries positive signal in performer communities in a way that is difficult to manufacture through conventional marketing. For operators who interact directly with talent, engaging with this resource is both the right thing to do and a genuinely effective soft-brand play.