RollerAds launched in 2019 and has grown to 7 billion daily impressions and 10 million clicks, with push notifications as the flagship format alongside onclick and direct click. The network built its inventory largely through direct publisher relationships rather than reselling, which keeps CPCs competitive - particularly on Eastern European and Asian Tier-2 geos that punch above their weight for adult dating ROI. A built-in CPA network gives buyers the option to run on a cost-per-action model without switching tools, which reduces friction for affiliates who prefer a single platform.

Creative review queues can slow down campaign launches at peak hours; submitting during off-peak times keeps things moving.