Kount (an Equifax company) is a machine-learning fraud platform that evaluates transaction risk at authorization time, reducing the share of fraudulent orders that ever reach the chargeback stage. Its AI scores each transaction against a global network of device fingerprints, email reputation, IP signals, and behavioral data, then returns a real-time decision that can trigger automatic approval, review, or block. Merchants using Kount alongside an alert service like Ethoca or CDRN get both pre-authorization fraud filtering and post-dispute interception in complementary layers.

Pricing is enterprise-tier and requires contract negotiation; less suited to micro-operators but well-matched to adult subscription businesses processing in the hundreds of thousands of transactions monthly.